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Storytelling School


Mar 17, 2021

Think human trafficking is just a problem somewhere else? Think again. This modern-day form of slavery affects over 40 million people around the world with one in 10 of those victims being a child. My guest today, Than Baardson, makes the fight against human trafficking his life’s work. He and his team at Unseen have been leading the charge in accelerating the fight and its root causes around the world for over 10 years now.

During my interview with Than, he talks about the impact of human trafficking and shares stories you won’t want to miss. You’ll hear about how one company incorporated the mission against human trafficking in a completely unique way, a recent major triumph against trafficking in Central Asia, and how one woman escaped and fought back against her perpetrator. We also discuss the power of a simple thank you, how story is woven into everything Unseen does, and more before wrapping it up with Than’s thoughts about storytelling for organizations (whether profit or nonprofit).

What you will learn in this episode:

  • How we can make a dent in human trafficking
  • Why a thank you is such a powerful tool
  • How stories are a must for nonprofits (and for profits)

Who is Than?

Than Baardson is the co-founder and CEO of the nonprofit organization Unseen who began his career as a firefighter. A former member of the North Dakota Air National Guard for over seven years, he’s also had careers as a broadcast journalist and photojournalist. In addition to Unseen, he continues his work in journalism and photography and also serves as a speaker, documentary filmmaker, writer, and communications specialist.

Than serves leaders around the globe who fight against some of today’s greatest injustices. Through Unseen, he collaborates with a broad spectrum of worldwide participants to help underwrite the efforts of partners to reduce human trafficking. He and everyone at the organization envision a world where exploiters get caught, vulnerable people have livelihoods, and trafficking survivors can live freely and have an impact on the world.

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