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Storytelling School

Jul 27, 2022

It’s 2010 and I’ve been attending the annual TED conference for seven years. I want all my friends and family to experience TED too, but it’s by invitation only. 

 I learn that the head of TED, Chris Anderson, has announced that TEDsters can apply to create independently organized TED events locally.


Jul 20, 2022

It’s 2003. I’m sitting in the audience of my first TED event. TED, which stands for Technology, Entertainment, and Design, is a once-a-year, invite-only private event in Monterey, CA. 

As I look at the speaker list, I recognize… no one on it. Then I gaze through the descriptions of the talks scheduled--one on...

Jul 13, 2022

I’m working with CEO “Tom” on his origin story. He says he hasn’t thought about the details of it for years, and he’s getting a little teary-eyed at the thought. 

When it comes time to share it publicly, Tom declares it’s a non-starter. (Read: What will his employees think of him?)

To ease his fears, I tell...

Jul 6, 2022

As my grandma Moo approaches her 100th birthday, she tells me she wants a kitty. What grandma wants, grandma gets. So I start my kitty hunt, deciding that an older feline will do the trick.

After hours of searching, I come across the dream kitty at Santa Barbara Humane. Her name’s Maribel, and I fall in love with her...